The Johnson & Burge Story
Cheers to a New Team Brand
When three solo Realtors make the leap to form a trio, new messaging is a must! Now, with a clear-yet-creative brand message, Johnson & Burge is positioned as the experts in their area, along with a got-to-get-to-know-them vibe. We applied their brand message to an inviting website, personality-packed social, a value-loaded lead generator and an impression-making intro booklet. These assets have them reaching more leads with a converting message - and all their marketing is easier to create & manage.
Messaging & Web Content
After guiding the team through a discovery process, we created a brand message guide to make sure we were hitting all the right notes throughout their marketing. With that foundational piece in place, I wrote the copy for their new website with a strategic flow of information. Their web designer did a beautiful job bringing it to life.
Client Touch Booklet
We took the fleshed-out brand message and designed an impressive booklet in both print and email versions. The team now has the perfect "leave behind" or email package for a memorable, upscale introduction or follow-up.
Value-Packed Lead Generator
How do you position yourself as a generous authority? Give away your insight! This multi-paged e-book is a helpful, practical gift for Johnson & Burge's clients and leads alike!
Savvy Social Support
The team does a great job with their in-the-moment social. As a brilliant supplement, their social calendar is loaded with on-brand IG & Facebook posts that reinforce the brand message in between their on-the-fly content! Keeping social has never been easier.
We "heart" Dawn! We are so happy we found her through StoryBrand. We're a newly formed Real Estate team of three from Virginia Beach, VA (with more than 35 years of real estate experience combined), and we were looking to rebrand ourselves as a team rather than as individual agents. We met with Dawn to discuss ideas, and we were immediately sold. Dawn "got us!" She found the perfect words to describe us as a team and individually. Dawn delivers and then some. She makes the discovery process so comfortable... as if you're chatting with a friend! Invest in Dawn and Greenhouse Creative. You won't be disappointed!
Johnson & Burge Real Estate, Virginia Beach VA